Marketing

Students of marketing will understand that marketers provide an organization with an advantage by enabling it to meet the wants and needs of target markets in a competitive marketplace. Graduates must be able to assess those needs and design programs for meeting them while helping the organization to meet its financial goals.

With competition in the marketplace as fierce as it is today, there may be no more important key to a corporation's success than its marketing division. Marietta is turning out effective marketing specialists who learn to apply marketing concepts through case studies, computer simulations, internships, and years of invaluable personal attention from the Department's professors.

Our Marketing majors research the international differences in marketing; they become both generalists and specialists by studying a variety of career options; their class discussions and homework cover other related academic areas to help them become well-rounded; and they learn the importance of critical thinking and analysis.

The Department's Business Consulting course provides opportunities for student teams with a faculty advisor to work with area businesses.

Degree Audits

• Marketing 2008-2009
• Marketing 2005-2006 to 2007-2008
• Marketing 2002-2003 to 2004-2005
• Marketing minor 2008-2009
• Marketing minor 2000-2001 to 2007-2008